Some students from Münster, Germany, took the Winner song of this year’s Eurovision Song Contest (written by the American Julie Frost and John Gordorn from Denmark and sung by just-out-of-high-school-student Lena Meyer-Landrut from Hannover, Germany), wrote a new German text and turned it into a fan song and video for the German team at the Fifa World Cup in South Africa.
The song and the video has been downloaded more than a million times on youtube and received considerable media attention. It has also been removed from youtube.com for failing to comply with the terms of use, i.e. copyright infringement. And uploaded again by many users. And finally bought by a music company (incidently the same one that holds rights to Lena’s version…).
What is this an instance of?
…of the creativity of everybody
…of the productivity that lies in the free appropriation of intellectual ‘property’
…of the madness of fans
…of the power of social networks and their potential for resistance to attempts to control
…of the dynamics of networking technology
…of the adaptive control strategies of big (music) business
…of the importance and interlinkage of transnational cultural events
…of the global-local interaction, the resituating of global events in local contextes
…of the underused capacity to to just act in a political sense
Anything else?
Tags: culture, curious things, imagination, transnationalism